Marketing & Digital Marketing Job Guarantee Course

Marketing and Digital Marketing Job Guarantee Program


Marketing aims at the satisfaction of the customers. In the reign of the Digital Era, Marketing has taken a different role. Learn the skills of a Marketer and Digital Marketer in Verzeo's top-rated Job Guarantee Program 


Learn the skills of a Marketer and Digital Marketer in Verzeo's top-rated Job Guarantee Program 

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277K+

Training Hours

3,471 +

Students Benefited

111 +

Students Placed

Course Overview

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Since Covid-19, there has been a boom in the World of Technology and Digitalization. This has paved the way for tremendous growth and opportunities in the world of Digital Sales & Marketing. Digital Sales & Marketing are the processes through which brands are creating awareness and gaining the trust of their Target Audience. Every Company and Organization is adapting and adopting digital sales & marketing.

Our program is an all-in-one solution to training the perfect candidates required for Digital Sales & Marketing. Digital Sales & Marketing is one of the most in-demand jobs and is one of the highest-paying career options in the world. Digital Sales & Marketing is an ever-evolving domain with endless opportunities for growth and is growing at a rate of 9% compounded annually with almost 860,000 job openings currently.

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Topics Covered

 Marketing Research

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  • Role and Limitations or Marketing Research
  • Definition of market research
  • The purpose of the research
  • The steps in the research proposal

Marketing and Sales Analytics

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  • Basics of Analytics and statistics
  • Using MS-Excel of analytics
  • Promotion Analytics
  • Customer Analytics
  • Digital Marketing Analytics

Data-driven Insights in marketing and Sales

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  • Importance of Customer Insights
  • Evaluating results and how to apply them in future campaigns
  • Customer Segmentation
  • Development customer personas

Marketing Mix Modeling

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  • Multi-Linear Regression
  • Linear and Non-Linear impact of predictors
  • Diminishing Returns
  • Base Sales and Incremental Sales
  • Budget optimization

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Developing Marketing and Sales Dashbords

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  • Traffic Sources
  • Bounce Rate
  • Sales Performance Dashboard
  • Sales KPI Dashboard

Sales Forecasting and Models

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  • Sales Forecasting by Total Revenue
  • Sales Forecasting by Business Segment
  • Top-Down Sales Forecasting Method
  • Qualitative Sales Forecasting Method

Product Analytics

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  • Introduction to Product Analytics
  • Analytics Tools
  • Core Metrics
  • Reporting and Monitoring Product Metrics

Understanding the Marketing Potential through Data

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  • Data Collection
  • Data Utilization

Product Potentiality and Feasibility Analysis

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  • Product/Service Desirability
  • Product/Service Demand

Customer Analytics for Better Marketing and Sales

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  • Identify Potential Leads for Your Business
  • Pricing Your Products and Services
  • Customer Retention Strategies
  • Personalizing Customer Segmentation

Developing Branding Strategies and Plans

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  • Line Extension
  • Brand Extension
  • New Brand Strategy
  • Flanker/Flight Band Strategy

Digital Marketing Analytics

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  • Traffic
  • Conversion Rate
  • Engagement
  • Click-Through Rate
  • Site Load Speed
  • Product/Service Desirability
  • Product/Service Demand

Customer Analytics for Better Marketing and Sales

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  • Product
  • Price
  • Promotion
  • Place
  • Packaging
  • Positoning
  • People

Emerging Trends in Understanding Consumers

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  • Increased Demand For transparency
  • Accelerated Online Buying
  • Focus on what's truly important
  • The shift in Omnipresent communication

 Customer Relationship Management

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  • Customer Relationship Management
  • Customer Acquisition
  • Customer Retention
  • Customer Loyalty

Customer Experience Management

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  • Improve Satisfaction
  • Loyalty
  • Advocacy

Selling

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  • Industrial Selling
  • Trade Selling
  • Service Selling
  • Traditional Approach to Selling
  • Modren Approach to Selling

Sales Force Management

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  • Sales Operations
  • Customer Interface
  • Relationship Building

Sales Force Compensation

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  • Defining the market for the sales team
  • Assessing the quality of territories
  • Assessing the strengths of the sales team
  • Review and consolidating

Personality Development and Professional Communication Skills

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  • Understanding Personal Values and Beliefs
  • Improve Professional Communication
  • Socializing and being Cooperative in a group
  • Vocabulary Activities for Communication Skills

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Choose your plan

We offer our courses across three tiers based on coverage which offers you the full deali n course coverage and learning materials. So enroll now and start learning

Mentor Led

40000/-

Course Duration : 4+1 months

200+ Hours of learning

2 Major + 2 Minor Projects

Program Completion Certificate

Co-branded internship Certificate*

100% Job Placement (T&C Applied)

Gold

₹30000/-

Course Duration : 4+1 months

200+ Hours of learning

2 Major + 2 Minor Projects

Program Completion Certificate

Co-Branded internship Completion Certificate

100% Job Placement(T&C Applied)

Verzeo Certificate

Industry Verified Certificates

Upgrade your Resume

Performance-Based Recognition

Achieve Domain Excellence

Verzeo labels your learning experience and provides you with opportunities that not only will add value to your resume but life too

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Our Team of Professionals

Aman Mehra

Director at Tribe Co-Living & Student Accommodation | Co-Founder | CTO & CMO | Young Achiever's Award Winner 2020 (India)

Marketing and sales

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Nidhi Sharma

SDE-2 at Adobe | LinkedIn Creator Accelerator Program | LinkedIn for Creators | 26k+ LinkedIn | Aspiring Product Manager | IGDTUW

Full Stack Web Development

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Rajiv Ryan

The Directors Office - Google Cloud | Noogler Champ | Culture Club Co-Lead | Candidate Vakeel | Business Operations | Public Relations | Event Management

 Human Resource Management 

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Get to Know Us

Over the years, Verzeo has made an impact beyond the Online Education spectrum

50+ specialized professional courses

3 Million + hours of training 

170+ partnered companies 

Presence across 15000+ colleges

150

K

+

Students

1

M

+

Users

300 

+

Mentors

Testimonials

kunal
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In the beginning of the course, I was confused where to lead my career to. This course has helped me understand ArtificiaI and Machine Learning on a broad level. 

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Kunal Sharma

AI/ML

Priyanka
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It was a great working experience of interning with VERZEO. After handling the hands-on projects, I am sure I will land my dream job as now my portfolio has notable projects in it.

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Priyanka Singh

IOT/Robotics

Naveen
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The best part of this course is, they've given us practical insights. Now I apply JScript, CSS, Bootstrap in real world. Gone are the days when these concepts were only theories.

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Naveen Babu

Web Development

Komal
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The projects gave me an idea about how in real life web applications and websites are designed. Thanks Verzeo, for providing such a comprehensive training.

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Komal Girish

Full Stack

Abhishek
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I recommend this course for those who want to start their new journey in the field of Web Development. It starts from teaching of HTML to javascript validation of HTML forms.

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Abhishek Katore

Web Development

Sushma
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Yes, Verzeo's AI course is just the right platform for the newbies to get the hang of AI fundamentals in the most practical way possible. I'd  recommend this to beginners.

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Sushma Boodi

AI

Mohit
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In this course I learnt the skills of Cyber Security in the most efficient way. CS is just not an easy subject, but my mentor made  the sessions very interesting to understand..

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Mohit Rathod

Cyber Security

Paul
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Since, I'm an ML enthusiast, I have taken a lot of online Machine Learning courses. I won't say this is the best one but the course is insightful. I would definitely rate it 5 star!!!

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Paul

Machine Learning

Sudeep
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Verzeo's Cloud Computing course  is the right platform for beginners. If you want to learn the most of Cloud Computing in short span of time, this is just the right one for you. 

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Sudeep N

Cloud Computing

Nikita
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For me this course was just like other course in terms of teaching, but what makes Verzeo unique is its choice of project topics. I have gained the most in the project period. 

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Nikita Gokav

AI

Hardik
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I frankly had nil knowledge about Machine Learning. But after the completion of the course I'm filled with bounty of knowledge. I can rate my experience  as 7.5 out of 10. 

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Hardik Gajanan

Machine Learning

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3rd Floor, 14th Cross Rd, Sector 6, HSR Layout, Bengaluru, Karnataka-560102