Marketing in a business aspect can be defined in many ways. In fact, according to experts marketing can be perceived differently by different companies and include or exclude certain activities depending on the companies requirements or the way it functions. Defining marketing in a broader sense, marketing is a process in management from which the company's offering(goods or services) moves from concept to the customer. It also includes development, implementation and review of promotional strategies for the company.
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According to the American Marketing Association, Marketing can be defined as, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,and exchanging offerings that have value for customers,clients,partners,and society at large.” Most of us when asked about marketing often say that marketing is selling or even marketing is advertising. Marketing is a hell lot more than just this. In fact, marketing is one of the fundamentals of any business or brand and they cannot survive without it.
The concept of marketing as we know it today has had its inception way back in time since the Industrial Revolution. This period between the late 18th century and most of the 19th century was the time there were rapid technological and scientific developments and changes in the way industries used to operate. At this time purchasing goods began to be easier for the normal consumer. And increased competition along with mass production techniques fueled the need for companies to stand out from their competitors to become successful. This led to a rise in research as well as developments in the field of marketing.
Fast forward to the current market scenario. There has certainly been an explosion in the number of startups and companies in the market and after the internet bubble burst and businesses went online newer avenues opened up along with a dozen new marketing techniques.
Four stages of marketing have been developed that every plan for a successful marketing activity must resort to. They are:
Anyone who has even the basic knowledge of marketing is familiar with the 4Ps of marketing which include
All other developments and additions change along with the type of marketing, which leads us to understand that presently there have been tremendous changes in the fields of marketing. Many new forms and concepts have been developed over the years in marketing. Some of them include:
And the list keeps going on. As there are so many technological changes happening these days and marketing seems to be developing a new form in almost every one of them.
Many students from a diverse range of fields have been inspiring to learn about marketing. Marketing certificate courses have been on the rise ever since. A lot of institutions, as well as edtech companies, are offering a wide array of marketing certificate courses to train students in the field of marketing. However, many marketing certificate courses have been outdated in their curriculum as marketing is a very fast-changing field and moves along with the trends with the fundamentals remaining the same. This has led to an increasing number of edtech companies offering online courses in marketing By using technologies these online marketing courses go a long way in educating the students about the latest trends in marketing.
Verzeo Edtech has developed a Marketing Certification course Online for students as well as working professionals who want to excel in the fields of marketing. It is by far one the best of online marketing courses that one has to offer and with this marketing certificate course one can attain enough knowledge to jump-start their careers in the field of marketing.
This marketing certification course online offered by Verzeo has the following key characteristics to make sure an individual learns efficiently.
This online marketing course familiarizes its students with the fundamentals as well as the current developments in the fields of marketing due to industry experts being the key imparters of knowledge in this online marketing course. The curriculum includes the following but isn’t restricted to:
According to the American Marketing Association, Marketing can be defined as, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” When asked about marketing, most of us often say that marketing is selling or advertising. Marketing is a hell of a lot more than just this. Marketing is one of the fundamentals of any business or brand, and they cannot survive without it.
The concept of marketing as we know it today has had its inception way back in time since the Industrial Revolution. This period between the late 18th century and most of the 19th century was the time there were rapid technological and scientific developments and changes in the way industries used to operate. At this time purchasing goods began to be easier for the normal consumer. And increased competition along with mass production techniques fueled the need for companies to stand out from their competitors to become successful. This led to a rise in research as well as developments in the field of marketing.
Fast forward to the current market scenario. There has certainly been an explosion in the number of startups and companies in the market and after the internet bubble burst and businesses went online newer avenues opened up along with a dozen new marketing techniques.
Four stages of marketing have been developed that every plan for a successful marketing activity must resort to. They are:
Anyone who has even the basic knowledge of marketing is familiar with the 4Ps of marketing which include
All other developments and additions change along with the type of marketing, which leads us to understand that presently there have been tremendous changes in the fields of marketing. Many new forms and concepts have been developed over the years in marketing. Some of them include:
And the list keeps going on. As there are so many technological changes happening these days and marketing seems to be developing a new form in almost every one of them.
Many students from a diverse range of fields have been inspiring to learn about marketing. Marketing certificate courses have been on the rise ever since. A lot of institutions, as well as edtech companies, are offering a wide array of marketing certificate courses to train students in the field of marketing. However, many marketing certificate courses have been outdated in their curriculum as marketing is a very fast-changing field and moves along with the trends with the fundamentals remaining the same. This has led to an increasing number of edtech companies offering online courses in marketing By using technologies these online marketing courses go a long way in educating the students about the latest trends in marketing.
Verzeo Edtech has developed a Marketing Certification course Online for students as well as working professionals who want to excel in the fields of marketing. It is by far one the best of online marketing courses that one has to offer and with this marketing certificate course one can attain enough knowledge to jump-start their careers in the field of marketing.
This marketing certification course online offered by Verzeo has the following key characteristics to make sure an individual learns efficiently.
This online marketing course familiarizes its students with the fundamentals as well as the current developments in the fields of marketing due to industry experts being the key imparters of knowledge in this online marketing course. The curriculum includes the following but isn’t restricted to:
With this training, you can enable yourself with the most crucial skills which you need to be a successful Marketer or Entrepreneur. Indulge yourself into the concepts of Lead Generation, Marketing funnel, Market Research, and a lot more to be a successful marketer out there.
Training Hours
Students Trained
Mentorship Hours
Overseas Students
Core Concepts Of Marketing
Company Orientation
SMM
Analysis
SEO
SEM
Digital Marketing
Weekly Mentoring Sessions with Industry Experts
200+ Hours of Learning
Teaching Associate for
Code Reviews
No Cost EMI Option
Certificates from
internationally renowned universities and
firms
Practical exposure
through real-time Projects and
Assignments
Website Development
Python
Angular
Node.js
JSON
XML
PHP/C#
Weekly Mentoring Sessions with Industry Experts
200+ Hours of Learning
Teaching Associate for Code Reviews
No Cost EMI Option
Certificates from internationally renowned universities and firms
Practical exposure through real-time Projects and Assignments
With this Marketing training enable yourself with the most crucial skills which you need to be a successful Marketer or Entrepreneur. Indulge yourself into the concepts of Lead Generation, Marketing funnel, Market Research and a lot more to be a successful marketer out there.
Training Hours
Students Trained
Mentorship Hours
Overseas Students
Core Concepts of Marketing
Company Orientation
SMM
Analysis
SEO
SEM
Digital Marketing
Mentoring sessions with Industrial Experts
Real-world experience through case study analysis and performance
200+ Hours of intensive learning
No Cost EMI Option
Certificates from internationally-renowned universities and companies
Get to know the concepts that feature prominently in the field of Marketing for your knowledge. You can download them as well for reference.
Course Content
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I had a great learning experience with Verzeo. Regular online sessions were very informative and the mentors were really helpful in the training process. The projects gave us a chance to get hands-on experience in how data processing and machine learning work. The support team was very prompt whenever we needed assistance. Thank you for the opportunity.
This was a great experience to do such an internship with VERZEO. Like at the beginning of the course I was not at all aware of AI, ML, and all but after completion of this course,I was filled with a bounty of knowledge. Specifically, if I say about the class conductance and the way so it was awesome like to study online with such highly qualified teachers was an amazing experience, and classes are as per schedule only so one will don't face any problem. Well, this was an excellent experience and one must go through this.
My internship experience has very rewarding because I have acquired and learn new skills the internship has enriched my knowledge in the cloud computing field. It helped me realize the importance of skill enhancement, overall it was a valuable experience to me with Verzeo, and thank you for that.
I can rate my overall Verzeo experience at the scale of 8/10. Talking about the Support team, I must say they were always there to help(10/10). Secondly, they have provided all the necessary materials for study which will be much useful in the future. Moreover, the best thing about Verzeo was they have provided notes and useful links for every single topic they taught (9/10). Talking about the things they delivered, every topic is useful and has a larger scope. They gave good and practical examples so that we could connect the things with daily activities(10/10). The only thing which lacked is the elaboration of some topics which were necessary for the projects(7/10). The rest of everything was good. They also helped us in the projects by sending the needed files. Overall, It was a good and much satisfying experience, your cooperation is appreciable. Thank you #TeamVerzeo
I'm really glad to be a part of the Verzeo "Web Development" Internship from (Feb - Mar) 2020 batch. In this intern, I learn good hands-on experience by developing 1 minor Project (i.e., Personal portfolio page) and 1 major project with a group of 14 members (i.e user management system). This helps me a lot to apply theoretical knowledge in a practical way. And I recommend you to take a course in Verzeo and gain the best knowledge on that field. Happy Learning! 😊
I would like to share my journey as an intern at VERZEO. I got to know that Verzeo offers internships for students of various branches and academic years from one of my friends.The major reason behind taking up an internship at VERZEO was it is an Authorised Education Partner with Microsoft. I did my internship as a full stack developer (Web Development) which includes all the concepts right from the basics of Html to node js. There were online classes conducted according to the agenda planned and given by the VERZEO team. After completion of all online classes we were assigned two projects, one major project, and one minor project. By doing the project I tried to implement all the concepts taught during online classes. They also give access to LMS which includes all videos, recordings, and content related to teaching which helped me to go back and see the videos when I felt that I might have missed something during classes. My overall experience at VERZEO as an intern was great and fruitful. Thank-You
I worked as an intern at verzeo for Full stack web development for around 3 months which includes 2 projects, 1 Major, and 1 minor followed by an exam. This internship has helped me a lot to gain first-hand exposure and experience of working in the real world. It helps us to gain practical hands-on experience along with the theoretical knowledge by the best mentors and trainers. Here I learned how to set specific skills and try your best to achieve them by getting out of our comfort zone and complete the work given to us on time. It was helpful for me to work on a regular basis to watch the course, complete assignments, and projects which would also help us to complete the given work before the deadline and also gain industry exposure.
I had a great experience with Verzeo.I was a beginner when I enrolled for the Verzeo Web Development program and now I can handle the front end and back end of the web page. I can develop a webpage on my own. The mentor was highly skilled in the domain. Verzeo provided a very good online learning platform. Verzeo provides very good opportunities for those who want to become the best in the field or domain. It also helps to gain industrial skills. Thank you Verzeo for providing me such a great platform!
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Video Content : 40 hrs
Smart E-Book / E-Learning Content
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Certificate of completion from VERZEO
Co-branded internship Certificate*
100% Job assistance*
100% Paid Internship* Post Completion of Program*
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Live classes : 60 hrs
Video Content : 70 hrs
Smart E-Book / E-Learning Content
2 Minor + 1 Major Projects
Certificate of completion from VERZEO
Co-branded internship certificate*
100% Job assistance*
100% Paid Internship* Post Completion of Program*
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Course Duration : 6 months
Live classes : 100 hrs
Video Content : 70 hrs
Smart E-Book / E-Learning Content
3 Minor + 2 Major Projects
Certificate of completion from VERZEO
Co-branded internship certificate*
100% Job assistance*
100% Paid Internship* Post Completion of Program*
Cyber Security
With five years of experience having trained candidates in esteemed institutions like Cisco, ITC Infotech, and the Indian Army, Animesh is the perfect fit for you to gain expertise in Cyber Security.
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Blockchain
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IOT/Robotics
An exponent in the field of Robotics. Ravi Teja combined his penchant for teaching to begin Aviate Robotics, his initiative to help students become proficient in Robotics along with other STEM courses. A person like the Robotics freak that you are, is sure to share and gain from his desire to disrupt the Robotics industry.
Marketing is the process of persuading customers to buy a product and services via various techniques.
It is beneficial as it helps in boosting the sales, in creating goodwill as well as in engaging the customers. It is a way to communicate with and understand the customers' needs and requirements and fulfill the same.
The scope of marketing means the things that can be marketed. It includes goods, services, places, persons, organizations, ideas, experiences, properties, information, events.
Marketing is a tool that is necessary for the survival of an organization. No matter how advanced the world is, it will always need marketing to promote the products and services that a company provides to its customers to make them know about the developments in contention and get them to use and stand to benefit from it.
The 4 P’s of the marketing mix are price, product, place and promotion.
By following the below-mentioned steps:
All three internships come with several certificates from reputed international universities like University of Texas, Arlington and Mississippi State University after completing the course successfully as well as a 100% job guarantee by following certain terms and conditions.
